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Publishing Boutique & Artists Management for 21st Century
Marketing & Communication, Music Branding, Music Business, Music Clearance, Music Licensing, Music Supervision
We know that music means a lot to people. Thanks to a recent Heartbeats Creative Council member survey, we now also know that people listen to music at least once a day. Further, that more than 9 out of 10 respondents search the web for new music and artists every month and that 92.4% are...
Live Music, Marketing & Communication, Music Licensing, Uncategorized
Is a hyper-curated playlist the new house-made charcuterie? Whether a restaurant’s playing Lady Gaga or Langhorne Slim says as much about the place as its Mason jar drinking glasses or farm-to-table pickle plate. And in an era when even Facebook tracks one’s music choices, restaurants are paying more attention than ever to what goes with...
Marketing & Communication, Music Business, Music Licensing
When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yeilds creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...
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