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consumer psychology

sound knowledge: an audio branding reading list

When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yeilds creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...

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Sonic Branding: A Sound Investment

In our highly media-aware and postmodern society, the general population has become very aware of the different marketing techniques used on them at every opportunity. Online banners, television commercials, print ads, etc; some savvy people are certain that they are able to tune them out. However, there are other, more subtle ‘messages’ that people may not even be...

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