(©urve)music™
Publishing Boutique & Artists Management for 21st Century
Marketing & Communication, Music, Music Licensing
Not long ago I read a quote attributed to pop singer Adele in which she says “I don’t make music for eyes. I make music for ears.” Coming from an artist that makes perfect sense of course. However, in our world of marketing and advertising — especially in today’s highly visual world where Pinterest, Instagram and other image-based platforms...
Marketing & Communication, Music Business, Music Licensing
When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yeilds creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...
Marketing & Communication, Uncategorized
Branding is one of the top concerns of CEOs and CMOs, and smart firms are investing as much as ever on branding initiatives — even online. For instance, back in August, eMarketer reported that in the digital area alone, U.S. advertisers will spend approximately “$17.46 billion on branding, or 41.6% of total digital spend. By 2017, [the online]...
© 2023 WolfThemes All rights reserved