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id="post-332" class="post-332 post type-post status-publish format-standard has-post-thumbnail hentry category-apps tag-advertising tag-algorithms tag-internet-radio tag-music tag-pandora tag-streaming entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="332">

Listen to Pandora, and It Listens Back

Pandora, the Internet radio service, is plying a new tune. After years of customizing playlists to individual listeners by analyzing components of the songs they like, then playing them tracks with similar traits, the company has started data-mining users’ musical tastes for clues about the kinds of ads most likely to engage them. “It’s becoming...

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id="post-323" class="post-323 post type-post status-publish format-standard has-post-thumbnail hentry category-apps category-marketing-communication category-music-business category-social-media-2 tag-algorithms tag-customization tag-heart-rate tag-music tag-playlists tag-spotify tag-streaming-media entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="323">

Spotify Wants To Tailor Music To Your Heart Beat

What might be the perfect tune for dozing in the sun, for running along a stormy beach or, perhaps, the soundtrack to the first flush of true love? A new feature being discussed by the music service Spotify could use sensor’s on the listener’s body or in their smartphone to measure their heart rate and...

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