The story of the Now That’s What I Call Music compilation series is to be made into a one-hour documentary.
ITV has commissioned Reef Television to produce the programme which will explore the history of music from and how the compilation series grew to sell more than 100 million records in the UK.
Celebrities and artists will be sharing their favourite memories prompted by a Now album on the show which will be transmitted this summer.
The Story Of Now was ordered by ITV’s commissioning editor for comedy entertainment Claire Zolkwer and is the first commission for Reef’s new head of specialist factual Ben Weston, who joined the indie at the end of last year.
Reef Television has negotiated exclusive access to archive, artists and those behind the brand from EMI.
Zolkwer said: “Every Now album evokes particular points in people’s lives. This show will take our viewers back through the soundtrack of their lives and help them relive many special moments.”
Richard Farmbrough, managing director of Reef Television said: “Now That’s What I Call Music is one of the phenomena that has infiltrated everyone’s lives at some point or another – we’ve all owned a copy and you can pretty much calibrate someone’s age by it. We’re thrilled to have been given this opportunity by ITV”.
The show will be executive produced by Ben Weston and the producer/director will be Matt O’Casey whose music credits include Nation’s Favourite Number One for ITV and the two part documentary, Queen – Days of Our Lives broadcast last year on BBC Two
Source: Music Week
