Sonic Branding

By curvemusic

4 RULES FOR MAKING MUSIC WORK IN MARKETING

Music has been driving marketing since Coke taught the world to sing. But the brand/music connection goes way beyond a catchy spot track. Russell Wallach of Live Nation explains how music is content, social, and data and lays out some guidelines for connecting with fans through music. Brands have leveraged music in marketing for a...

9 years ago2 years ago

By curvemusic

Does Your Company Need Audio Branding?

We live in a state of continuous partial attention, according to writer and speaker Linda Stone. We pay attention to a handful of sources of information at the same time—but only at a superficial level. To that fact, add that attention spans have been shrinking since 2000. Now, you see the urgency of making the most of each...

9 years ago2 years ago

By curvemusic

Why Coca-Cola Released 32 Versions of the Same Song for the World Cup

Coca-Cola knows a good song when it hears it. In 1971, the soft drink company introduced its I’d Like to Buy the World a Coke jingle, which, when later rerecorded as I’d Like to Teach the World to Sing (in Perfect Harmony), became a No. 1 hit in the U.K. and a Top 10 single in the U.S. (It’s...

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Sonic Branding

4 RULES FOR MAKING MUSIC WORK IN MARKETING

Does Your Company Need Audio Branding?

Why Coca-Cola Released 32 Versions of the Same Song for the World Cup