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Kicking start: Sync Originals Friday Sessions

In the spirit of International Music Release Day which started on the 10th of this month worldwide, we give you, as of this Friday, Sync Originals Friday Sessions. This week we feature international artist (click) Groove Armada and a (click) Indie | Dream Pop | Alt Confident, Happy Electronic playlists. Stay tune for our featured artists and...

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Great Minds On Music: An Interview With Sir John Hegarty On Music In Advertising

 …truth is one of the most powerful forces in communication. Great musicians find a truth, they tap into a feeling that resonates, that you believe in. – Sir John Hegarty For more than six decades, Sir John Hegarty has been at the forefront of the creative advertising industry. Born and bred in North London, Hegarty was studying painting when his teacher suggested...

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WHY NEUROMUSIC WILL NEVER BE AS CATCHY AS KATY PERRY

NEUROSCIENTISTS HAVE FOUND HOW BRAINWAVES CAN PREDICT HIT SONGS, BUT LISTEN (BELOW) TO ACTUAL MUSIC MADE FROM NEURO FEEDBACK, AND YOU’LL UNDERSTAND WHY EXPERTS THINK THE POP CHARTS WILL REMAIN MINDLESS FOR DECADES TO COME. David Lewis-Hodgson, chairman and research director at UK-based Mindlab International, is using his “mind and body” machine to make music for...

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