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id="post-2244" class="post-2244 post type-post status-publish format-standard has-post-thumbnail hentry category-documentary category-science category-sonic-branding-2 category-technology entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="2244">
Documentary, Science, Sonic Branding, Technology
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id="post-2183" class="post-2183 post type-post status-publish format-standard has-post-thumbnail hentry category-documentary category-music-2 category-music-branding category-science entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="2183">
Documentary, Music, Music Branding, Science
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id="post-2244" class="post-2244 post type-post status-publish format-standard has-post-thumbnail hentry category-documentary category-science category-sonic-branding-2 category-technology entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="2244">
Documentary, Science, Sonic Branding, Technology
A Clever Branding System For An Orchestra That Visualizes Sound
DEMIAN CONRAD TURNED TO THE SONIC EXPERIMENTS OF ERNST CHLADNI TO CREATE A GRAPHIC IDENTITY FOR CAMERATA. In the 1780s, German physicist (and musician) Ernst Chladni conducted a series of experiments by drawing a bow along the edge of a sand-covered metal sheet; the resulting vibrations caused the grains to align into flat forms. In the 1990s, Swiss...
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id="post-2183" class="post-2183 post type-post status-publish format-standard has-post-thumbnail hentry category-documentary category-music-2 category-music-branding category-science entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="2183">
Documentary, Music, Music Branding, Science
SOUND KNOWLEDGE: AN AUDIO BRANDING READING LIST
When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yields creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...