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A Clever Branding System For An Orchestra That Visualizes Sound

DEMIAN CONRAD TURNED TO THE SONIC EXPERIMENTS OF ERNST CHLADNI TO CREATE A GRAPHIC IDENTITY FOR CAMERATA. In the 1780s, German physicist (and musician) Ernst Chladni conducted a series of experiments by drawing a bow along the edge of a sand-covered metal sheet; the resulting vibrations caused the grains to align into flat forms. In the 1990s, Swiss...

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SOUND KNOWLEDGE: AN AUDIO BRANDING READING LIST

When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yields creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...

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