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id="post-131" class="post-131 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-communication category-music-branding category-music-business category-music-clearance-2 category-music-licensing category-music-supervision-2 tag-audio-branding tag-sonic tag-sonic-branding entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="131">
Marketing & Communication, Music Branding, Music Business, Music Clearance, Music Licensing, Music Supervision
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id="post-130" class="post-130 post type-post status-publish format-standard has-post-thumbnail hentry category-live-music category-marketing-communication category-music-licensing category-uncategorized tag-audio-branding tag-music-sommeliers tag-playlists tag-retail-music tag-sonic-branding entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="130">
Live Music, Marketing & Communication, Music Licensing, Uncategorized
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id="post-319" class="post-319 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-communication category-music-business category-music-licensing tag-advertising tag-audio-branding tag-bibliography tag-brand-building tag-brand-identity tag-consumer-psychology tag-music tag-music-psychology tag-reading-list tag-research tag-sonic-branding entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="319">
Marketing & Communication, Music Business, Music Licensing
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id="post-131" class="post-131 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-communication category-music-branding category-music-business category-music-clearance-2 category-music-licensing category-music-supervision-2 tag-audio-branding tag-sonic tag-sonic-branding entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="131">
Marketing & Communication, Music Branding, Music Business, Music Clearance, Music Licensing, Music Supervision
Brands – the gateway to discovering new music
We know that music means a lot to people. Thanks to a recent Heartbeats Creative Council member survey, we now also know that people listen to music at least once a day. Further, that more than 9 out of 10 respondents search the web for new music and artists every month and that 92.4% are...
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id="post-130" class="post-130 post type-post status-publish format-standard has-post-thumbnail hentry category-live-music category-marketing-communication category-music-licensing category-uncategorized tag-audio-branding tag-music-sommeliers tag-playlists tag-retail-music tag-sonic-branding entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="130">
Live Music, Marketing & Communication, Music Licensing, Uncategorized
A little Jack White with your burger?
Is a hyper-curated playlist the new house-made charcuterie? Whether a restaurant’s playing Lady Gaga or Langhorne Slim says as much about the place as its Mason jar drinking glasses or farm-to-table pickle plate. And in an era when even Facebook tracks one’s music choices, restaurants are paying more attention than ever to what goes with...
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id="post-319" class="post-319 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-communication category-music-business category-music-licensing tag-advertising tag-audio-branding tag-bibliography tag-brand-building tag-brand-identity tag-consumer-psychology tag-music tag-music-psychology tag-reading-list tag-research tag-sonic-branding entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="319">
Marketing & Communication, Music Business, Music Licensing
sound knowledge: an audio branding reading list
When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yeilds creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...