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Marketing & Communication, Uncategorized
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Marketing & Communication, Uncategorized
Sonic Branding: A Sound Investment
In our highly media-aware and postmodern society, the general population has become very aware of the different marketing techniques used on them at every opportunity. Online banners, television commercials, print ads, etc; some savvy people are certain that they are able to tune them out. However, there are other, more subtle ‘messages’ that people may not even be...