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music psychology

sound knowledge: an audio branding reading list

When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yeilds creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...

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Why Songs Get Stuck in Your Head

Few people are spared the occasional experience of being gripped by the obstinate unfolding of an imagined line of music. Although the sound might not exist at the present moment in the real world, or be audible to anyone else, it can seem compellingly, maddeningly real. An episode of this sort often seems more like...

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