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It’s time to add that marketing varnish

IBTimes was one of the fastest-growing business sites of the past year, up 38 percent to 21.5 million uniques, according to comScore. But it’s still unknown in ad circles. The site is the flagship of IBT Media, an 8-year-old digital publishing company that many people first heard of when it bought the struggling Newsweek two years...

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Google is helping stop you from accidentally clicking on mobile ads

by NATE SWANNER  Being redirected to an advertiser’s page when you didn’t mean to click a banner ad is frustrating. Today, Google has announced changes that will help eliminate those mis-clicks and feverish taps on the back button. Clicks that happen too close to an image’s sides will now be blocked from redirecting you to a...

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YouTube reveals $1bn music payouts, but some labels still unhappy

Google’s Video service may be ‘all-in on music’, but rightsholder unrest at its parent company persists ‘We’ve paid out to the music industry over the last several years over a billion dollars,’ said YouTube’s Tom Pickett. A recent piece of research by VideoInk and video analytics firm Tubular Labs claimed that music videos account for 38.4% of...

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