X
X
top

consumer psychology

sound knowledge: an audio branding reading list

When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yeilds creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...

Continue reading

Sonic Branding: A Sound Investment

In our highly media-aware and postmodern society, the general population has become very aware of the different marketing techniques used on them at every opportunity. Online banners, television commercials, print ads, etc; some savvy people are certain that they are able to tune them out. However, there are other, more subtle ‘messages’ that people may not even be...

Continue reading

© 2021 WolfThemes All rights reserved