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brand building

Absolut Construct Club of The Future

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] #ElectrikLondon is a hyper-fluid 360° club concept Prepare yourself for an out-of-this-world experience. Protein have brought together virtual reality-obsessed design studio Marshmallow Laser Feast and the legendary electronic label R&S, to create #ElectrikLondon – a unique, boundary-pushing club night.Leon Vynehall, Lone, Space Dimension Controller and Moiré will...

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Why Music Plays A Big Role When It Comes To Branding

Not long ago I read a quote attributed to pop singer Adele in which she says “I don’t make music for eyes. I make music for ears.” Coming from an artist that makes perfect sense of course. However, in our world of marketing and advertising — especially in today’s highly visual world where Pinterest, Instagram and other image-based platforms...

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sound knowledge: an audio branding reading list

When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yeilds creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...

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