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id="post-4040" class="post-4040 post type-post status-publish format-standard hentry category-art category-branding-2 category-live-music category-marketing-communication category-music-branding category-music-business category-technology category-uncategorized tag-brand-building tag-marketing tag-music tag-technology entry clearfix entry-post-module-layout-standard no-post-thumbnail entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="4040">
Art, Branding, Live Music, Marketing & Communication, Music Branding, Music Business, Technology, Uncategorized
Absolut Construct Club of The Future
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] #ElectrikLondon is a hyper-fluid 360° club concept Prepare yourself for an out-of-this-world experience. Protein have brought together virtual reality-obsessed design studio Marshmallow Laser Feast and the legendary electronic label R&S, to create #ElectrikLondon – a unique, boundary-pushing club night.Leon Vynehall, Lone, Space Dimension Controller and Moiré will...
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id="post-304" class="post-304 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-communication category-music-2 category-music-licensing tag-adele tag-audio-branding tag-brand-building tag-marketing tag-music-branding tag-tv entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="304">
Marketing & Communication, Music, Music Licensing
Why Music Plays A Big Role When It Comes To Branding
Not long ago I read a quote attributed to pop singer Adele in which she says “I don’t make music for eyes. I make music for ears.” Coming from an artist that makes perfect sense of course. However, in our world of marketing and advertising — especially in today’s highly visual world where Pinterest, Instagram and other image-based platforms...
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id="post-319" class="post-319 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-communication category-music-business category-music-licensing tag-advertising tag-audio-branding tag-bibliography tag-brand-building tag-brand-identity tag-consumer-psychology tag-music tag-music-psychology tag-reading-list tag-research tag-sonic-branding entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="319">
Marketing & Communication, Music Business, Music Licensing
sound knowledge: an audio branding reading list
When it comes to harnessing the power of sound, a working knowledge of the fundamentals of audio science and design is vital. An aptitude for composition/production certainly yeilds creative results, but it’s only one part of the audio branding equation. Research is necessary to balance out our instincts with demonstrable facts, helping us shape the...