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id="post-4263" class="post-4263 post type-post status-publish format-standard hentry category-branding-2 category-music-branding category-social-media-2 tag-audio-branding tag-branding tag-marketing entry clearfix entry-post-module-layout-standard no-post-thumbnail entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="4263">
Branding, Music Branding, Social Media
The Quest For Brand Awareness
It’s always fascinating to compare how you see your place in the market with how others see you. If you’re in a very small market like New Zealand and you look out, you see the whole world before you. There seem to be endless opportunities. But step around to the other side of the world...
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id="post-131" class="post-131 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-communication category-music-branding category-music-business category-music-clearance-2 category-music-licensing category-music-supervision-2 tag-audio-branding tag-sonic tag-sonic-branding entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="131">
Marketing & Communication, Music Branding, Music Business, Music Clearance, Music Licensing, Music Supervision
Brands – the gateway to discovering new music
We know that music means a lot to people. Thanks to a recent Heartbeats Creative Council member survey, we now also know that people listen to music at least once a day. Further, that more than 9 out of 10 respondents search the web for new music and artists every month and that 92.4% are...
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id="post-130" class="post-130 post type-post status-publish format-standard has-post-thumbnail hentry category-live-music category-marketing-communication category-music-licensing category-uncategorized tag-audio-branding tag-music-sommeliers tag-playlists tag-retail-music tag-sonic-branding entry clearfix entry-post-module-layout-standard thumbnail-color-tone-dark entry-post entry-standard entry-post-standard post-excert-type-auto" data-post-id="130">
Live Music, Marketing & Communication, Music Licensing, Uncategorized
A little Jack White with your burger?
Is a hyper-curated playlist the new house-made charcuterie? Whether a restaurant’s playing Lady Gaga or Langhorne Slim says as much about the place as its Mason jar drinking glasses or farm-to-table pickle plate. And in an era when even Facebook tracks one’s music choices, restaurants are paying more attention than ever to what goes with...