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algorithms

Listen to Pandora, and It Listens Back

Pandora, the Internet radio service, is plying a new tune. After years of customizing playlists to individual listeners by analyzing components of the songs they like, then playing them tracks with similar traits, the company has started data-mining users’ musical tastes for clues about the kinds of ads most likely to engage them. “It’s becoming...

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Spotify Wants To Tailor Music To Your Heart Beat

What might be the perfect tune for dozing in the sun, for running along a stormy beach or, perhaps, the soundtrack to the first flush of true love? A new feature being discussed by the music service Spotify could use sensor’s on the listener’s body or in their smartphone to measure their heart rate and...

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