Digiday by Jordan Valinsky
That’s the overwhelming message that is spreading through social media moments after the Supreme Court legalized same-sex marriage across America.
And brands, being people too, celebrated the news on social media — especially on Twitter where they posted pictures of their logos draped in the rainbow flag. Normally, jumping in on social issues is not for the feint of heart, but even companies that tend to stay out of political conversations are feeling emboldened — and proud — today.
The hashtag, #LoveWins, became the unofficial rallying call for supporters and was tweeted more than 100,000 times (and growing) according to Topsy.
Here’s how big brands reacted:
LOVE wins!!! #LoveIsLove #MarriageEquality pic.twitter.com/Myt9cwFB7d
— Ben & Jerry’s (@benandjerrys) June 26, 2015
We’re on board. Diversity strengthens us all & today we celebrate #MarriageEquality& the landmark #SCOTUS decision. pic.twitter.com/gqej2xMzIU — American Airlines (@AmericanAir) June 26, 2015
From this day forward… #loveislove pic.twitter.com/TrSHAl8mat
— Macy’s (@Macys) June 26, 2015
Here’s to having, holding and marrying who you love. #takepride #SCOTUSMarriagepic.twitter.com/8NLGee0Rl0 — Target (@Target) June 26, 2015
Starting today, love knows no borders. #All50 #LoveisLove #MarriageEquality#ThisIsWholesome pic.twitter.com/QQDqkJsvDr
— Honey Maid (@HoneyMaidSnacks) June 26, 2015
Love is in the air. #LetFreedomWing #SCOTUSMarriage #MarriageEqualitypic.twitter.com/2JDRJnYFU7 — JetBlue Airways (@JetBlue) June 26, 2015
— BuzzFeed (@BuzzFeed) June 26, 2015
#LoveWins. pic.twitter.com/s5aiwIsFz8 — The White House (@WhiteHouse) June 26, 2015
— Hillary Clinton (@HillaryClinton) June 26, 2015
A force that comes into our life without any rules, expectations, or limitations.#Sense8 #LoveWins pic.twitter.com/UKkHThXL6y — Sense8 (@sense8) June 26, 2015
Be proud. #equality #SCOTUSMarriage pic.twitter.com/W0wC7rUjDT
— Game Of Thrones (@GameOfThrones) June 26, 2015
Here’s to finding the one who completes you. #SCOTUSMarriagepic.twitter.com/Ox1WB3WCL1
— The Maytag Man (@TheMaytagMan) June 26, 2015
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