Digiday by Jordan Valinsky
#LoveWins.

That’s the overwhelming message that is spreading through social media moments after the Supreme Court legalized same-sex marriage across America.

And brands, being people too, celebrated the news on social media — especially on Twitter where they posted pictures of their logos draped in the rainbow flag. Normally, jumping in on social issues is not for the feint of heart, but even companies that tend to stay out of political conversations are feeling emboldened — and proud — today.

The hashtag, #LoveWins, became the unofficial rallying call for supporters and was tweeted more than 100,000 times (and growing) according to Topsy.

Here’s how big brands reacted:

The post #LoveWins: Brands explode with pride following gay marriage ruling appeared first on Digiday.


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