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Music Supervision

Music Supervision

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Music Supervision for the Second Screen

Music Think Tank by Music Dealers Increasingly, viewers want to experience television, taking entertainment from the main screen to the myriad of electronic devices that orbit them at any given moment. Interacting with other fans, researching background info on the characters, playing mobile games, watching behind-the-scenes interviews: welcome to the new normal. Could music be...

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10 Brands That Made Music Part of Their Marketing DNA

Converse, Amex, Red Bull, Philips and Others Collaborate With Artists in Innovative Ways Licensing popular songs for ads is so passé. Here are the advertisers who have a track record of going a step further with music — and demonstrating for consumers that making tunes is a meaningful part of their marketing DNA. AMERICAN EXPRESS...

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Great Minds On Music: An Interview With Sir John Hegarty On Music In Advertising

 …truth is one of the most powerful forces in communication. Great musicians find a truth, they tap into a feeling that resonates, that you believe in. – Sir John Hegarty For more than six decades, Sir John Hegarty has been at the forefront of the creative advertising industry. Born and bred in North London, Hegarty was studying painting when his teacher suggested...

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