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Fundraising

Fundraising

Kellie Pickler: 'The Goal Is to Cash Out and Help the World'

With a new album and TV show on the horizon, the charity-minded entertainer is focusing on the bigger picture   Kellie Pickler appears at CMA Music Festival in June. The singer says she’s focusing on a future of charity work. Rick Diamond/GettyImages “I don’t care about what you’re wearing or what I’m wearing. I don’t...

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HOW CROWDSOURCING IS CHANGING BUSINESS, ADVERTISING, AND CAUSE MARKETING

By now most of us are aware of various crowdsourcing campaigns being used to generate ideas, funds, or support for a brand or cause. Pepsi’s Refresh Project,Mystarbucksidea.com, and Dell’s Social Innovation Competition are three well-known examples. We are now witnessing a second generation of crowdsourcing efforts in which social entrepreneurs are reinventing their industries filling the voids left...

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